Dead White Mens Clothes, short DWMC, is a platform and brand that produces garments from dead-stock and second-hand clothes.

The origin of the label’s name lies in the Ghanaian term “Obroni Wawu” which can be translated to “DEAD WHITE MEN’S CLOTHES”. When first waves of second-hand clothes arrived from “the west“ in the 70’s the locals could not believe that such high-quality clothing could just be given away for free, so they assumed that the previous owner must have died.

DWMC started as an art project by Jojo Gronostay in 2017. 

Instagram: @deadwhitemensclothes